The effect of the use of T and V pronouns in Dutch HR communication

In an online experiment among native speakers of Dutch we measured addressees' responses to emails written in the informal pronoun T or the formal pronoun V in HR communication. 172 participants (61 male, mean age 37 years) read either the V-versions or the T-versions of two invitation emails and two rejection emails by four different fictitious recruiters. After each email, participants had to score their appreciation of the company and the recruiter on five different scales each, such as The recruiter who wrote this email seems … [scale from friendly to unfriendly]. We hypothesized that (i)... Mehr ...