Dutch municipalities on their way towards a smokefree generation

Background and challenges to implementation In 2015 the Dutch Cancer Society, Heart and Lung foundation started the movement 'Towards a Smokefree Generation'. We aim for a society in which children can be raised without any exposure to tobacco smoke and the temptation to start smoking. We developed a roadmap that holds a low threshold for stakeholders to start participating (including governments, social partners and civil society). The Smokefree Generation is positively framed, consistent with all political colors, takes away polarization and opens conversation. The movement grew rapidly to m... Mehr ...