Print and the Medical Marketplace in the Early Modern Dutch Republic

This article explores the interplay between the medical marketplace and print culture in the seventeenth- and eighteenth-century Dutch Republic. The starting point and inspiration is Mary Fissell's analysis of the role of print in the English medical marketplace. In the early-modern Dutch Republic, as elsewhere in Europe, we observe a growing competition between all kinds of medical practitioners. These practitioners searched for effective forms of communication to disseminate and promote their competence, skills, remedies, treatments, and books. To achieve this, regular (physicians, surgeons,... Mehr ...