Local governments’ communication on social media platforms: Refining and assessing patterns of adoption in Belgium

This article relies on the literature on technology adoption and empirical studies on social media adoption in the public sector to analyze the case of Belgian municipalities. Our objective is threefold as we aim to a) provide a new approach to assess the adoption of social media platforms by governments, b) describe the current situation in Belgium through the concept of ‘active adoption’ and c) determine the main factors that relate to the uptake of Facebook in Belgian municipalities over 10,000 inhabitants. To achieve these objectives, we used a software to retrieve quantitative data regard... Mehr ...