We also aim to identify what is important to them in nursing home choice. A cross-sectional study based on the analysis of two brochures was made: one integrating traditional nursing home information and the other culture change information. Participants (n=71) were first asked what the most important features were, if they were choosing a nursing home. The elements cited by the participants were then evaluated by external expert judges to identify their orientation (traditional or culture change). Participants were then asked to consider the two brochures and after reading each, to assess their wish to enter the nursing home and their feelings about: the care given by professionals, respect of their personal habits and their freedom of choice, professionals support, the home-like atmosphere and the freedom to live their life. Finally, they were asked to choose one nursing home. The majority of the elements evaluated by the external judges have a culture change orientation. After reading the culture change brochure, participants felt more inclined to enter the nursing home, and believed that: they would be better cared, they would be better respected (habits and choice), they would feel more "like at home" and freer to live the life they desired, compared to the traditional brochure. Finally, most participants choose the culture change nursing home as their final choice. The results suggest the interest of moving towards a culture change within our institutional environments.