The research focused on exploring of the Belgian agricultural market where market segmentation, segment evaluation and targeting, as competitive landscape positioning will be conducted to provide a solid base for further marketing strategy planning. Agrico is a B2B Estonian customer-centric agricultural distribution company that offers industrial plant construction services for animal feed. The company aims to expand its existing services to the Belgian market, which entails a risky decision that necessitates the development of a reliable marketing strategy. Semi-structured interviews with medium-sized farms and a senior engineer specialising in industrial plant inspections were conducted to obtain a practical overview of the current market situation. Additionally, brief interviews with existing and potential customers provided data for a perceptual mapping of the competitive landscape. Furthermore, secondary data reviews from official companies' websites assisted in more accurate market segmentation. The primary result of this study was the development of a marketing mix tailored for the potential customer segment of Agrico. Moreover, the research findings were employed by Agrico to formulate the marketing strategy for its entry into the Belgian market.