How Do Consumers Living in European Capital Cities Perceive Foods with Sustainability Certificates?

Certification aims at ensuring food quality and safety, as well as confirming other beneficial credence attributes, such as local origin and sustainability. In order to explore the visibility and credibility of such certification labels functioning in the European Union, a study was conducted among residents of two EU Member States, Poland and Belgium. Face-to-face questionnaire-based interviews and focus group interviews were conducted among 701 adults living in Warsaw and Brussels—the capital cities of these countries. Almost 44% of Belgian respondents and 33% of Polish respondents considere... Mehr ...