Context: In the massification of chess requires both material and human resources to optimize their results. Objective: The objective of this work was to develop a strategy for the implementation of the "Ahedres ta bai den barrio" project (in Papiamento: chess goes to the neighborhood) on the island of Aruba. Methods: In the design and optimization of the strategy, the research is carried out in the neighborhood centers and in the traimeria institutions of Aruba, with a population of 214 children attended, from which a non-probabilistic sample was selected intentionally of 107 of the groups of 6 to 9 years and of 9 to 12 years of boys and girls which represents 50%; of the total population. An experiment was carried out to evaluate the impact of the strategy on the acquisition of chess content, with a completely randomized design, to evaluate its effect during the period from October to December 2018. Results: as a result the main difficulties and strengths in the chess teaching process were detected, it was demonstrated that the application of the strategy improved the level of knowledge and skills in the initiation of chess. Conclusions: the strategy is feasible and I achieve the objectives of this first stage of application. ; Contexto: en la masificación del ajedrez se requiere optimizar tanto los recursos materiales como humanos para elevar sus resultados. Objetivo: el presente trabajo tuvo como objetivo elaboraruna estrategia para la implementación del Proyecto “Ahedres ta bai den barrio” (en papiamento: el ajedrez va al barrio) en la isla de Aruba. Métodos: En el diseño y optimización de la estrategia, la investigación se desarrolla en los centros de barrio y en las instituciones de traimerdia de Aruba, con una población atendida de 214 niños y niñas, de los cuales se seleccionó una muestra no probabilistica intencional de 107, de los grupos de 6 a 9 añosy de 9 a 12 años de niños y niñas, lo que representa el 50 % del total de la población. Se realizó un experimento para evaluar el impacto de la ...