Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands

Abstract Background: The main aim of the research is to focus on the market potential of the cosmetic brands in the market of Aruba, Bonaire and Curacao (ABC islands). These islands are located in the Caribbean Sea in front of the coast of South-America. Before starting to expand, international companies first search for potential suitable markets to invest in. This thesis attempts to find out if there is a potential market for the cosmetic products of the companies on the ABCislands. Purpose: The purpose of the Master thesis is to find out if there is a potential market for new cosmetic produ... Mehr ...