Improving the design of local short food supply chains: Farmers’ views in Wallonia, Belgium

While consumers’ preferences and willingness to pay for local food have been widely explored, farmers’ choice of marketing channels in high-income countries has received far less attention. This study identifies important factors affecting fresh vegetable farmers’ decisions to participate in local short food supply chains in Wallonia, Belgium. We use quantitative data from a farmer survey comprising a discrete choice experiment complemented by qualitative data to conduct our research. We show that farmers are not eager to participate in newly established short food supply chains, especially if... Mehr ...