This paper studies the factors influencing the adoption of digital technologies in the manufacturing sector; the so called Industry 4.0 phenomenon. We focus on the adoption of three particular technologies (Predictive Maintenance, Smart Production and Advanced Planning) in the Belgian region of Wallonia. In line with the claims of related qualitative studies, our findings suggest that smaller firms, which have a more restricted access to financial resources, are less prone to adopt these technologies. Our results are compatible with the notion that more digitally mature firms are more prone to be adopters. Moreover, we do not find evidence supporting the claim that more profitable firms are more likely to be adopters. Finally, we present indicative evidence regarding the efficacy of the regional governmental program which aimed to increase the diffusion of Industry 4.0. ; Industry 4.0