Valorisation touristique des bières trappistes en Wallonie

This article adopts a qualitative multisite analysis to offer a reflection of a number of differentiated processes for the tourist promotion of Wallonia’s Trappist beers. After having analysed the logic of the tourist commercialisation of which these brewery products are the objects, we offer an analysis focusing more specifically on the role of monks within the modes of governance of the promotion of these local resources to the tourist trade. As such, this research investigates in particular the role played by the Trappist monks within the discursive and iconographic strategies used in the p... Mehr ...