MASS MEDIA USAGE AND EXPOSURE OF SABAR TRIBAL COMMUNITY: A STUDY

Abstract: It is a general perception in the society that tribal communities are under privileged in all the socio-economic spares due to sociological background. Mass media fails to emphasis and address the issues in general for their growth and overall development of the tribal community. The study tried to understand the exposure of mass media tools like radio, television, print as well as other social media and their role and usage in an endangered community namely Sabar tribe residing at Galudih under East Singhbhum district of Jharkhand state. The role of mass media is undeniable in terms... Mehr ...