EFISIENSI PEMASARAN JAGUNG DI KELURAHAN KALAMPANGAN KECAMATAN SABANGAU KOTA PALANGKA RAYA

The aim of this research is to analyze marketing channel, marketing institution, marketing function, marketing margin, marketing cost, marketing profit, corn farmer's share, marketing efficiency of maize in various channel in Kalampangan village. The results showed that: (1) marketing of corn in Kalampangan village there are two kinds of channels, where channel I involves four institutions namely: farmers, merchants village, retailers, and consumers. While channel II involves two institutions only, namely, farmers as traders and consumers. Maize's marketing functions are: sales function, purch... Mehr ...