PENGARUH HARGA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SANDAL CARVIL DI TOKO SABALALA

ABSTRACT Effendy, Muhammad Yusuf, 2018. Pengaruh Harga, Citra Merek, dan Kualitas Produk Terhadap Keputusan Pembelian Sandal Carvil di Toko Sabalala. Skripsi/ tugas akhir, Program Studi Manajemen Pemasaran, Fakultas Ekonomi, Universitas Islam Majapahit (UNIM). Pembimbing I : Budi Utami, SE., MM Pembimbing II : Rika Dwi Harsasi, SE., M.SM The rise of slippers products in Indonesia clearly creates competition between one producer and another, we can see with the various brands on the market. This has led to increasing competition and to stay afloat requires a good strategy, one of which is by ma... Mehr ...