Communicating corporate social responsibility (csr): the case of companies in the central savanna province of Cundinamarca, Colombia ; La comunicación corporativa de la Responsabilidad Social Empresarial (RSE): El caso de las empresas de la provincia Sabana Centro de Cundinamarca, Colombia ; A comunicação corporativa da responsabilidade social empresarial: o caso das empresas da província sabana centro de Cundinamarca, Colômbia
This research sought to examine the use of websites and social networks for the corporate communication of corporate social responsibility (CSR) by companies located in the Central Savanna province of the department of Cundinamarca. An exploratory methodology with a qualitative approach and content analysis techniques was applied for reviewing the corporate websites and social networks of 369 companies located in five municipalities of this province. Results show that large and medium-sized companies far exceed micro and small ones in using these channels to communicate their CSR actions. Howe... Mehr ...
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Dokumenttyp: | Artikel |
Erscheinungsdatum: | 2021 |
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Universidad Nacional de Colombia - Sede Bogotá - Facultad de Ciencias Económicas - Escuela de Administración y Contaduría Pública
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Schlagwörter: | Corporate communication / corporate websites / Central Savanna province / social networks / corporate social responsibility / JEL: M14 / M15 / Z13 / comunicação corporativa / portais web corporativos / província Sabana Centro / redes sociais / responsabilidade social empresarial / comunicación corporativa / portales web corporativos / provincia sabana centro / redes sociales / responsabilidad social empresarial |
Sprache: | Spanish |
Permalink: | https://search.fid-benelux.de/Record/base-26874410 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://revistas.unal.edu.co/index.php/innovar/article/view/93667 |