SEMIOTIC ANALYSIS: SHAPE AND COLOUR AS VISUAL COMMUNICATION IN SABAH FOOD PRODUCT LABELLING

This study is one of the researches on the graphic design of local product labels. Sabah’s products are unique and competitive at its higher level. This study analyzes the quality and effectiveness of visual communication of snack product labelling to consumers according to aspects of art, design, and composition. The analysis begins with the collection of signs and the definition of each element on the label through Pierce's analytical theory and the classification approach of Stokes (2003), the design element consisting of images, letters, compositions, colours, and design displays on classi... Mehr ...