EXPLORING THE POTENTIAL OF HERBAL TOURISM IN SABAH: A CASE OF DAI-C-RECREATION CENTRE, KIULU

The research explores the potential of herbal tourism as an emerging niche tourism in the rural area of Sabah. It describes the various recreational activities offered by Dai-C Recreation Centre and discusses the issues and challenges faced in developing and promoting herbal tourism in rural sites. Two fieldwork and interviews were conducted at the study site from December 2020 to March 2021. The preliminary findings showed that the availability of vast local herbs, the aesthetic landscape, the dense green forest environment and the pristine atmosphere of the Dai-C Recreation Centre are the ke... Mehr ...