Motivation of Airbnb Host: Evidence From Pre-COVID Study In Sabah, Malaysia

Airbnb, or also known as peer-to-peer accommodation has gained popularity in the hospitality industry. By using an online platform to align a guest's different needs with a host, a unique customized accommodation experience can be created. The guest side on motivation, perception, and satisfaction in participating in this platform have been often investigated. This paper explores the host perspective on what motivates them to become Airbnb host in the context of Sabah, Malaysia. Qualitative approach was selected with semi-structured interview were conducted among 16 Airbnb host located all ove... Mehr ...