ANALISIS INDUSTRI KECIL DAN MENENGAH (IKM) SEBAGAI UPAYA MEMPERTAHANKAN KEBERLANGSUNGAN USAHA DI MASA PANDEMI COVID-19 (STUDI PADA UD. SABAR JAYA, FOLKE COFFEE, BATIPINDO JAYA, IDOLA DAN SOAK NGALAM DI KOTA MALANG)

This study aims to determine the effect of marketing costs on operating profit at NuggetSagala Rasa Kuningan Regency. The method used is descriptive verification method. Theresearch population is marketing cost data and operating profit data from 2015 to 2019,the samples are marketing cost data and Nugget Sagala Rasa operating profit data for thelast five years (2015 – 2019) which were taken using purposive sampling technique. Theresults of the simple linear regression test obtained the equation = 147,188,543,325 +4,324 X; This means that every increase in the amount of marketing costs incurre... Mehr ...