Startup strategies to be applied in the pymes of the Sabana centro ; Estrategias de startups para pymes en Sabana centro
SMEs in Sabana Centro, Cundinamarca, Colombia, have difficulties to compete in a dynamic market. Therefore, this research aims to define what strategies should be implemented by the entrepreneurs of Sabana Centro, which are currently used by Startups?In order to answer this question, a mixed research is carried out. Methodology: A documentary review is made using databases, implementing statistical tools with a sample of 377 companies in the region. Identifying strategic trends in the use of Startups. ; Las Pymes, en Sabana Centro, Cundinamarca, Colombia, presentan dificultades para competir e... Mehr ...
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| Dokumenttyp: | Artikel |
| Erscheinungsdatum: | 2023 |
| Verlag/Hrsg.: |
Eagora Science
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| Schlagwörter: | Startups / Crecimiento económico / Tecnologías / Innovación / Emprendimiento / Marketing / Economic growth / Technologies / Innovation / Entrepreneurship |
| Sprache: | Spanish |
| Permalink: | https://search.fid-benelux.de/Record/base-26862763 |
| Datenquelle: | BASE; Originalkatalog |
| Powered By: | BASE |
| Link(s) : | https://journals.eagora.org/revTECHNO/article/view/4837 |
SMEs in Sabana Centro, Cundinamarca, Colombia, have difficulties to compete in a dynamic market. Therefore, this research aims to define what strategies should be implemented by the entrepreneurs of Sabana Centro, which are currently used by Startups?In order to answer this question, a mixed research is carried out. Methodology: A documentary review is made using databases, implementing statistical tools with a sample of 377 companies in the region. Identifying strategic trends in the use of Startups. ; Las Pymes, en Sabana Centro, Cundinamarca, Colombia, presentan dificultades para competir en un mercado dinámico. Por ello en esta investigación se pretende definir ¿Cuáles son las estrategias que deben implementar los empresarios de Sabana Centro, que actualmente usan las Startups?Para dar respuesta se hace una investigación de carácter mixto. Metodología: Se hace una revisión documental haciendo uso de bases de datos, implementando herramientas estadísticas con una muestra de 377 empresas de la región. Identificando las tendencias estratégicas en el uso de las Startups.