Market-Oriented Product Innovation in Small Firms

Description: This thesis deals with product-innovation in small firms. It aims at a better understanding of the determinants of product innovation in small firms, particularly those determinants that are related to the market orientation of small firms. The focus of the study is on small firms that supply more or less homogeneous products to the market. A general framework is developed to investigate the relationship between market orientation and product innovation in small firms. The main elements of this general framework are the following. Product innovation in small firms is modeled as an... Mehr ...