Discovering the Future: Modelling Quality Matters

Quality of agricultural products becomes increasingly important to consumers, and hence to producers and retailers. Quality, however, is il! defined and perceived and evaluated differently by different individuals, or by groups of individuals. Based on problem decomposition, a working theory on quality of agricultural produce was developed. taking the variability in liking and evaluation of quality among humans into account. The realm of quality is decomposed into one part predominantly connected to intrinsic product properties, one part predominantly linked to consumer behaviour and appreciat... Mehr ...