Welcome to a Pink and Blue World! An Analysis of Gender-Typed Content in Birth Announcement Cards From 1940–2019 in the Netherlands

There is a longstanding tradition in the Netherlands to announce the birth of a child by sending out birth announcement cards to friends and family. These cards provide a glimpse of the ‘zeitgeist’ over the years regarding gender through the way in which the birth of a son or a daughter is announced. The current study examined the gender-typed content of birth announcement cards from 1940 until 2019. To this end, 4669 birth announcement cards were coded based on the following categories: gender of baby, use of color, different types of images, and different types of text. Logistic regression a... Mehr ...