This dissertation focuses on wind energy for electricity generation, analysing the evolution of the wind power supply market in the Netherlands. We analysed different kind of wind power entrepreneurs (energy distributors, small private investors, wind cooperatives and new independent wind power producers), their capacity to implement wind energy and the social and institutional conditions that affected their investments over the period 1989-2004. Central in the analyses are the institutional regulatory dimension and the social context as explanatory variables for the emergence and performance of these wind power entrepreneurs. Special attention is given to the liberalisation of the electricity market. The primary social actors for the implementation of wind energy projects in a liberalised market are entrepreneurs willing to invest. Understanding conditions that trigger entrepreneurs to invest in these projects, and understanding conditions that determine the chance of success for entrepreneurs to implement and exploit their projects, is vital for setting up effective policies to stimulate wind electricity generation. The analytical perspective that we used to study investment behaviour of wind power entrepreneurs and their capacity to implement wind energy can be referred to as the ‘new institutional perspective’. Based on this new institutional perspective the concept of implementation capacity has been developed. Implementation capacity indicates the feasibility for wind power entrepreneurs to adopt wind turbines, and enables to explain, comparatively, changing possibilities in time for different types of entrepreneurs. The development of the wind power supply market is divided into three successive market periods: Monopoly powers (1989-1995), Interbellum (1996-1997) and Free market (1998-2002). We conducted case studies on the implementation capacity of the four entrepreneurial groups in each of the three market periods. The case studies led to conclusions about the way in which social and institutional ...