The different foreign market entry approaches between Mexico and the Netherlands ; Los diferentes enfoques de entrada al mercado entre México y los Países Bajos

This research displays market entry approaches for all kind of businesses in the case of Mexico and the Netherlands. It shows a general up-to-date country and market (risk) analysis for both countries by applying a DESTEP analysis. In addition, the outcome of this research can be seen as a guidebook for businesses that are thinking, but do not know how to begin with the idea, of expanding their current business operations. Throughout the research the biggest differences regarding the characteristics of both countries have been outlined while, at the same time, implementing the best possible ma... Mehr ...