Using New Technologies in Healthy Lifestyle Interventions Targeted at Children: The Case of the Netherlands ; Využití nových technologií v nizozemských kampaních na podporu zdravého životního stylu mezi dětmi

New technologies such as social media or mobile games are often listed among the main contributors to the ever-increasing obesity rates among children. Paradoxically, the same technologies also bring potential to enhance the effectivity of healthy lifestyle interventions targeted at children. This thesis investigated the approach of the creators of such interventions towards the use of new technologies. The author devoted his attention to downstream social marketing interventions realised in the Netherlands because of the country's low youth obesity rates and exceptional position in the latest... Mehr ...