How to narrow the intention-behaviour gap of sustainable textile consumption from the perspectives of retailers and Millennial consumers : A qualitative study in the Netherlands

Background: The textile and apparel industry is seen as one of the most polluting industries of these times. Consumers and retailers are both considered important stakeholders in the textile supply chain. Despite that Dutch Millennial consumers are willing to buy sustainable products, there is a gap between their intention and behaviour with regard to sustainable textile products. To narrow this gap, the influencing factors on the gap need to be indicated and opportunities for retailers to be generated. Purpose: Explore how to narrow the intention-behaviour gap of sustainable textile consumpti... Mehr ...