The influence of culture on the assessment of the importance of decision attributes ; Germany versus the Netherlands

We investigate whether cultural differences between Dutch and German individual actors lead to different ways of assessing the importance of decision attributes (which may or may not lead to different attribute weights). During think-aloud sessions, German and Dutch students performed an importance assessment task: establishing the weights of the attributes ‘safety’ and ‘passenger comfort’ for a company in the process of buying a fleet of minibuses. A model for analysing the importance assessment process; the weight assessment model or WAM, was used to identify similarities and differences bet... Mehr ...

Verfasser: Heerkens, H
Köster, Ch
Ulijn, JM Jan
Dokumenttyp: article / Letter to the editor
Erscheinungsdatum: 2010
Sprache: Englisch
Permalink: https://search.fid-benelux.de/Record/base-26829928
Datenquelle: BASE; Originalkatalog
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Link(s) : http://repository.tue.nl/733262