Beyond “one-size-fits-all” platforms:Applying Campbell's paradigm to test personalized energy advice in the Netherlands

When analyzing ways in which people save energy, most researchers and policy makers conceptually differentiate between curtailment (e.g. unplugging chargers) and efficiency measures (e.g. installing PV cells). However, such a two-dimensional approach is suboptimal from both a conceptual and policy perspective, as it does not consider individual differences that determine energy-saving behavior. We propose a different, one-dimensional approach, applying Campbell's Paradigm through the Rasch model, in which both curtailment and efficiency measures are intermixed on a single scale and ordered acc... Mehr ...