Mobility innovations are deeply ingrained in societies, enabling us to perform certain actions and movements, which are essential for participating in the hyper-connected world (Hannam, Sheller, Urry; 2006). These innovations can be considered political as they unevenly allow various means and comfort of access to different societal groups. According to dominant policy frameworks, these groups (target groups) should be equally treated in policy as they share similarities. However, this is not the case according to the social construction and policy design framework. Policy-making (implicitly) differentiates between groups with the same characteristics by distributing to these different burdens and benefits, or wins and losses. This generates normative concerns of democracy, inclusion, and justice. In this research, we reflect on how social, technological, economic, and environmental wins and losses are distributed among target groups, and how these processes raise questions of the political nature of innovation. Current research on social construction in policy has focused on social policy, specifically in the areas of health and welfare (see Ingram, Schneider, Deleon; 2007). The role of science and technology, however, has been largely ignored. Hence, drawing from the Science and Technology Studies (STS), we demonstrate that considering the way in which specific technological innovations enable actors to perform certain actions within society, is essential for understanding the process of construction of target groups. Furthermore, STS insights enable us to reflect on (implicit) technical and social exclusion of user groups through innovation designs, or non-consideration in innovation policy (see e.g. Wyatt et al., 2002). We draw on different disciplines to explore a new field of smart mobility, which is arguably reshaping current transport policy domain. Smart mobility is leading to the emergence of mobility target groups, such as drivers of electric vehicles. This also generates new wins and losses for the ...