How to organize for Open Innovation from the ground up: a micro-foundations approach in a food service firm

Purpose: This study aims to analyze what promotes the adoption of OI in the foodservice sector. Specifically, it seeks to shed light on the bottom-up mechanisms (the microfoundations) that allow a foodservice firm to organize for OI. Design/methodology/approach: The research design is an in-depth exploratory case study with 18 semi-structured interviews. The findings have been triangulated with documentation available on the corporate website, the project reports, and direct observation. Data were analyzed using an inductive approach, coding individual interview transcripts. Findings: This stu... Mehr ...