Charitable giving is of great value to society. In particular, wealthy individuals and their families have the ability to make a significant impact on society. Many research papers and wealth briefings try to understand the multi-billion dollar global charitable giving market. These studies have provided valuable insights, but often miss the viewpoint of High Net Worth Individuals (HNWIs). Our comparative research provides a unique perspective on wealthy individuals in France and in the Netherlands. It is the first research to use the same methods in two different countries, which allows us to make solid comparisons. We asked 961 High Net Worth Individuals about their charitable giving behaviour and their knowledge of and interest in impact investing. What causes do our clients value most? How much do they give annually? And how does charitable giving relate to impact investing for the clients? Does the financial return or social return drive individuals to invest with impact? Please join us in this study to explore charitable giving from the giver’s perspective.