MARKET ENTRY STRATEGY FOR GO DOUBLE A OY TO NETHERLANDS

Go Double A Oy is the case company of this Bachelor thesis. This company is providing installation of electric kits and individual customizing of electric bicycles. The main objective of the research was to find the most suitable entry mode to expand into the Netherlands. It is possible to divide the research into the three main parts – theory oriented on the possible market entry modes and factors affecting on the choice of it. The second part is the research conducted about the most suitable entry mode and the decision made on the basis of it. The last part of the research was the marketing... Mehr ...