MARKET ENTRY TO THE DUCTH CHILDREN FURNITURE MARKET: CASE KUOPION WOODI OY

Kindergartens and elementary schools are facing a change in the Netherlands. The decrease of children and demographic movements affect these educational institutes. New schools are emerging from merges of existing smaller facilities, which opens a potential demand gap for furniture companies. Despite these changes, Kuopion Woodi Oy is planning to start operating in the Netherlands, more specifically the Friesland Region. A market research has been conducted to solve whether the Dutch children furniture market is feasible. Information on the target market is gathered and utilized to create a ma... Mehr ...