Match the New Product Development Project with Its Context: Case Study of Composite Manifold in Wavin NV, Netherlands

This paper provides the frameworks and tools for matching the innovation and new product development project with its context in Wavin N.V., a European plastics converting company which develops, manufactures and markets total pipe systems. Where Wavin moves into new segment, Wavin applies its conventional internally-oriented approach to its innovation and new product development and as a consequence, it faces problems in terms of delay of time to market and increasing costs. The development of composite manifold is taken as an illustrative case of the problem that Wavin is facing. As indicate... Mehr ...