This article examines Prevent strategies in a number of states that were introduced to help individuals who are vulnerable to being drawn into terrorism. Examining issues related to early Prevent strategies from their introduction related to focusing on Islamist extremism it discusses issues related to the early strategies created divisiveness in society resulting in Muslim communities becoming suspect communities and the problems this caused. Even though they have developed and been amended since, as this article demonstrates, there are still flaws in the various state’s Prevent strategies that leads to the submission that Prevent needs to be re-branded with greater support to staff in the agencies involved in implementation of the strategy and to emphasise the point Prevent is a pre-criminal process designed to help and support those referred to those agencies under the Prevent strategies.