The Representation of Muslims in Public Spot Advertisements Against Islamophobia: The Case of USA, Canada and the Netherlands

In recent years, it has been seen that the extreme right-wing political parties in the world are frequently the subject of Islamophobia in their propaganda activities. These parties reflect Islam as a danger in their propaganda. Propaganda has led to the emergence of discrimination against Muslims over time. In order to eliminate discrimination against Muslims, public spot advertisements have been prepared in international arena against Islamophobia. It was aimed to eliminate the negative propaganda myths built against Muslims in public spot advertisements. In this study, how and in what way M... Mehr ...

Verfasser: Caner Çakı
Mehmet Ozan Gülada
Dokumenttyp: Artikel
Erscheinungsdatum: 2018
Reihe/Periodikum: Medya ve Din Araştırmaları Dergisi, Vol 1, Iss 2, Pp 243-254 (2018)
Verlag/Hrsg.: Hakan AYDIN
Schlagwörter: i̇slamofobi / müslüman / kamu spotu reklamı / ayrımcılık / göstergebilim / islamophobia / muslim / public spot advertising / discrimination / semiotics / Communication. Mass media / P87-96 / Religions. Mythology. Rationalism / BL1-2790 / Philosophy of religion. Psychology of religion. Religion in relation to other subjects / BL51-65
Sprache: Englisch
Turkish
Permalink: https://search.fid-benelux.de/Record/base-26804492
Datenquelle: BASE; Originalkatalog
Powered By: BASE
Link(s) : https://doaj.org/article/ec70f8c8b0094946b0ac1e45d0821d3f

In recent years, it has been seen that the extreme right-wing political parties in the world are frequently the subject of Islamophobia in their propaganda activities. These parties reflect Islam as a danger in their propaganda. Propaganda has led to the emergence of discrimination against Muslims over time. In order to eliminate discrimination against Muslims, public spot advertisements have been prepared in international arena against Islamophobia. It was aimed to eliminate the negative propaganda myths built against Muslims in public spot advertisements. In this study, how and in what way Muslims are represented in public spot advertisements prepared against the international arena against Islamophobia. In the study, it was also tried to find out how the criticism of the propaganda myths built for Muslims was criticized. For this purpose, three public spot advertisements, which were determined by using the sampling method among the anti-Islamophobia public spot advertisements, which have recently been effective in the international arena, were examined in the semiotic analysis method in the qualitative research methods. According to the findings, it was stated that Muslims have been discriminated in the societies where the they live with Islamophobia in public spot ads. On the other hand, it is aimed to emphasize that in public spot advertisements, Muslims are part of the society in which they are located and so it was tried to eliminate discrimination.