Introduction
The striking emergence of ‘consumer society’ in the Low Countries during the twentieth century came about in two waves. The first – from around 1920 until the 1960s – saw the discovery of the individual figure of the consumer. During the second, postwar wave, the notion of a society made up of consumers took hold. Commonalities between the Low Countries and other parts of the world facilitated a transnational dialogue about the place of consumers and the shaping of a society which could accommodate them. The crucial role companies, officials and civic organisations played in shaping consumer s... Mehr ...
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Dokumenttyp: | Artikel |
Erscheinungsdatum: | 2017 |
Reihe/Periodikum: | BMGN: Low Countries Historical Review, Vol 132, Iss 3 (2017) |
Verlag/Hrsg.: |
openjournals.nl
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Schlagwörter: | History / Low Countries / Netherlands / Belgium / consumption history / History of Low Countries - Benelux Countries / DH1-925 |
Sprache: | Englisch Niederländisch |
Permalink: | https://search.fid-benelux.de/Record/base-26802532 |
Datenquelle: | BASE; Originalkatalog |
Powered By: | BASE |
Link(s) : | https://doaj.org/article/8ddbb47e259846f2b393b7868f1da858 |
The striking emergence of ‘consumer society’ in the Low Countries during the twentieth century came about in two waves. The first – from around 1920 until the 1960s – saw the discovery of the individual figure of the consumer. During the second, postwar wave, the notion of a society made up of consumers took hold. Commonalities between the Low Countries and other parts of the world facilitated a transnational dialogue about the place of consumers and the shaping of a society which could accommodate them. The crucial role companies, officials and civic organisations played in shaping consumer society calls attention to the limitations of a perspective focused primarily on individual consumers. This special issue highlights how a focus on the rise of consumer society yields a fruitful integration of questions of economy, politics, and citizenship, and forces us to rethink the position the Low Countries in a transnational context. This article is part of the special issue on consumption history.