Dynamic pricing and perceived fairness: a case study at a hotel on the West Frisian island of Vlieland, The Netherlands

The use of dynamic pricing strategies can have a tremendous impact on the hospitality industry. Understanding the variety in the type of customers and the perceptions of customers concerning the fairness of dynamic pricing is essential. This study aimed to investigate how a dynamic pricing strategy could positively affect the demand for a hotel located on the West Frisian island of Vlieland. This research was divided into four topics: determining segments and corresponding booking processes, the importance of price when booking, perceived fairness of price change and how to influence booking b... Mehr ...