As inhabitants of an urbanized and very rich country, the Dutch displayed a bourgeois-urban investment behavior, according to the literature. They would have invested that capital mainly in securities. In this article it is made clear that investments, like consumption, were culturally determined and that in this connection it is better to speak of investment culture. This culture differed per region and social group. After 1800, various rural investment cultures were emerging, in which land on the one hand and textile industry on the other becoming the most important investment objects. These developments had social, cultural and economic consequences, but it also shows that the Dutch countryside emancipated in relation to the city.