Droom van helderheid. Huisstijlen, ontwerpbureaus en modernisme in Nederland, 1960-1975

In the 1960s, companies such as KLM, energy group SHV, supermarket chain Albert Heijn, the Dutch National Railways (NS) and chemical giant DSM were the first to introduce corporate identities in the Netherlands. These identities were the visual manifestation of the modern and industrial nation that the Netherlands had become after World War II. As such, they had a major influence on the look of society. Surprisingly, the development and proliferation of corporate identities has not been studied before. I have researched the development of corporate identity in the Netherlands by analyzing a nu... Mehr ...