Conquering the American market : ABN AMRO, Rabobank and Nationale-Nederlanden working in a different business environment, 1965-2005

The dissertation highlights the expansion of Dutch financial companies in the American market during the last forty years. It aims to explain in which activities they expanded successfully and in which activities they failed. Three important Dutch companies were studied: ABN AMRO, Rabobank and Nationale-Nederlanden, and five activities were analyzed: retail, corporate and investment banking, and life and non-life insurance. The companies were studied in their institutional environment in order to understand how multinationals cope with different national business systems. To make the problem o... Mehr ...