How can International Companies adapt their customer communication tools to the cultures of Greece, Lithuania and the Nederlands?

The globalization led international companies to expand in all the continents and to operate in many countries with different cultures and etiquette. In every different culture with its own traditions, values and behavior, an international company has the need, in order to be successful, to modify their management planning, the expansion strategies and of course the customer communication tools concerning the products and the clients. Many companies have a big variety of products and when it comes to promote them in different cultures, they need to plan a whole new publicity campaign and a new... Mehr ...