Case study on customer experience enhancement at ING, Luxembourg

In today's world, consumers are daily impacted by technological changes, which is the reason their expectations are likewise shifting. The quality of the interaction and relationship between an organization and a customer will result and evaluate the customer experience. Digitally empowered customers desire to experience and live through the brand; they want to feel special and valued. A great customer experience will result customers’ trust and loyalty, which is often the main objective of an organization. In the banking sector customers expect the exact same experience whether they contact t... Mehr ...