PENGARUH KEPUASAN TOKO, KUALITAS BARANG DAGANGAN, DAN KUALITAS LAYANAN TERHADAP LOYALITAS TOKO (Studi Kasus pada Terang Bulan Manis Holland dan Terang Bulan Manis 93 Surabaya)

The purpose of this study is to analyze influence of store satisfaction, merchandise quality and service quality, partially and simultaneously to store loyalty at Terang Bulan Manis Holland and Terang Bulan Manis 93 Surabaya, also the differences between store loyalty on both of research object. The sample used in this research is 74 people in each research object. Data were analyzed by multiple linear regression analysis and independent sample t-test. The test results shown that store satisfaction has no significant impact on store loyalty. Merchandise quality and service quality has signific... Mehr ...