PENGARUH NILAI YANG DIRASA, PERSEPSI KUALITAS, KEPERCAYAAN MEREK, KESADARAN MEREK DAN CITRA MEREK TERHADAP NIAT BELI HOLLAND BAKERY DI SURABAYA

Today, Surabaya bakery market have big potential for businessmen although bread is not basic food, bread demand is increasingly. The increase demand of bread followed with the highly development of bakery industry, cookies, and kind of them. The aim of this research is to testify about the perceived value, quality perception, brand trust, brand awareness, and brand image toward purchase intention. The variables which support this study namely perceived value, quality perception, brand trust, brand awareness, and brand image. Technique that used is multiple linear regression and using SPSS anal... Mehr ...