The present study aims to enhance the optical properties of barium titanate through narrowing its band gap energy to be effective for photocatalytic reactions in sunlight and be useful for solar cells. This target was achieved through growth of the hollandite phase instead of the perovskite phase inside the barium titanate crystals. By using solvent thermal reactions and thermal treatment at different temperatures (250 °C, 600 °C, and 900 °C), the hollandite phase of barium titanate was successfully obtained and confirmed through X-ray diffraction (XRD), Raman spectra and scanning electron microscopy techniques. XRD patterns showed a clear hollandite phase of barium titanium oxides for the sample calcined at 900 °C (BT1-900); however, the samples at 600 °C showed the presence of mixed phases. The mean crystallite size of the BT1-900 sample was found to be 38 nm. Morphological images revealed that the hollandite phase of barium titanate consisted of a mixed morphology of spheres and sheet-like features. The optical properties of barium titanate showed that its absorption edge shifted to the visible region and indicated band gap energy tuning ranging from 1.75 eV to 2.3 eV. Photocatalytic studies showed the complete and fast decolorization and mineralization of green pollutants (naphthol green B; NGB) in the prepared barium titanate with hollandite phase after illumination in sunlight for ten minutes. Finally, it can be concluded that the low band gap energy of barium titanate having the hollandite phase introduces beneficial structures for optical applications in sunlight.