Tulips, cheese and bikes? : Constructing the Netherlands through nation branding on the website Holland.com

In the globalized world of today, more and more countries are constructing themselves as authentic and unique in order to attract potential tourists. Nation branding is being used as a tool to commodify the country. This thesis is a critical discourse analysis that takes interest in examining how the Netherlands is discursively constructed as a nation brand on the website Holland.com. The thesis draws on theories of national identity, nation branding, commodification and authenticity, all from a critical point of view. Using critical discourse analysis as a method, this thesis is able to revea... Mehr ...