Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Holland Bakery Lampung Tengah

Price is the number of money consumers needs to obtain products or services to meet their needs. A product is said to be of high quality if it is judged to carry out its functions properly and better than other similar products. The quality of a product is seen in its durability, reliability, accuracy, and ease of maintenance. Consumer purchasing decisions are some considerations that consumers realize by buying the product. This study aims to determine the effect of price and product quality on purchasing decisions at Holland Bakery Central Lampung. The population of this study were all resid... Mehr ...